From October 17 to 19, 2024, Sinclair once again set sail in the vibrant, artistic city of Barcelona, bringing a wealth of academic enthusiasm to the event. Joined by nearly a thousand global medical aesthetic practitioners, industry leaders, and media representatives, Sinclair co-hosted the World Expert Meeting 2024 (WEM)–the Sinclair Global Medical Aesthetics Summit.

(WEM Venue at Barcelona International Convention Center, Spain)

The summit was unprecedented in scale, bringing together nearly 1,000 leading experts from 59 countries and regions. It focused on exploring the most cutting-edge clinical topics in the medical aesthetics industry, aiming to share the latest advancements and clinical insights from a fresh, international perspective, integrate global medical resources, and foster collaboration between Eastern and Western medical aesthetic practices, connecting experts and practitioners across the field worldwide.

Building an International Platform to Empower Global Practitioners

WEM has established itself as one of the world’s leading platforms for medical aesthetics professionals, dedicated to empowering practitioners with the latest in clinical case studies and innovations in material science, aiming to deliver more advanced and effective beauty solutions to patients worldwide.

In her speech, Sinclair’s global CEO shared, “We aspire to provide patients globally with enhanced facial anti-aging solutions, guided by a fresh perspective, cutting-edge knowledge in medical aesthetics, premier products, and advanced technology.  Our commitment lies in continuous exploration and innovation—this is both our responsibility and mission.”

At the summit, global experts shared insights on over 80 topics, including facial anatomy, advanced injection techniques, combination therapies, case studies, new material applications, and emergency response for adverse reactions. Leading brands, such as ELLANSÉ, MaiLi, Lanluma, and Reaction, also presented, offering fresh perspectives for developing more effective anti-aging treatment plans. In addition, experts explored the industry’s digital transformation, discussing innovative marketing models to help practitioners better understand consumer needs and improve service delivery.

Bringing China’s Voice to the Global Stage

The Asia-Pacific sub-forum played a significant role in this year’s WEM, featuring over 100 aesthetic experts from China and the Asia-Pacific region. These experts, with strong academic credentials and extensive clinical experience, engaged in dynamic discussions with international peers, driving technological innovations and breakthroughs in safer, more effective, and personalized treatment plans. 

Three distinguished speakers from China delivered key presentations, sharing insights that garnered significant attention and recognition from attendees. The increasing participation of Chinese practitioners in international academic forums highlights the growing influence of Chinese aesthetic medicine, further reinforcing Sinclair’s aesthetic values and WEM’s lasting impact.

At WEM, spearheaded by industry authorities, the ELLANSÉ Asia Pacific Consensus was developed in collaboration with 14 other leading Chinese experts. This Consensus introduces advanced guidelines for the scientific application of ELLANSÉ®’s second-generation products—Ellansé S, Ellansé M, and Ellansé L—designed to meet diverse aesthetic needs with precision.

During the event in Barcelona, Sinclair showcased impressive clinical case results from “Scientific Haute Couture”, ELLANSÉ®’s second-generation product. In addition to ELLANSÉ®, Sinclair also presented new insights into other leading brands in its portfolio, including Reaction and Glacial Spa. 

Immersive Experience, One-Stop Anti-Aging Solution 

The summit spotlighted continuous innovation centered on the latest AI technology, transforming the event into an immersive anti-aging laboratory. This pioneering approach provided attendees with a hands-on, scenario-based experience to explore the latest products and technologies, potentially paving the way for new experiences and treatment solutions for patients worldwide.

In both medical aesthetics and daily beauty care, consumers now prioritize not only the products but also the quality of service and overall experience. Today’s patients are increasingly drawn to personalized, refined treatments and a more comfortable user experience, which greatly influence their decisions.

(On-site attendees and product demonstrator at the event)

This summit not only celebrated the prosperity and development of “new anti-aging” but also highlighted emerging opportunities and challenges in personalized anti-aging treatments, emphasizing the importance of tailored solutions. This year’s event combined theoretical insights with practical applications, offering attendees both valuable knowledge and hands-on experience.

Looking ahead, Sinclair is set to leverage its extensive global resources to continuously refine its product pipeline. With a strong commitment to advancing academic influence—from breakthroughs in clinical micro-technology to driving industry development—Sinclair is well-positioned to shape the future of aesthetic medicine.

###