On October 18, 2024, the Nangang branch of Grand Shopping Center in Harbin, known as the City of Ice, hosted an exclusive appreciation event for its Platinum VIPs. The event drew significant anticipation, attracting a large crowd and creating a lively atmosphere. By the end of the day, total sales reached RMB 135 million, marking the 17th occasion that the Nangang branch has surpassed RMB 100 million in single-day sales.

On the day of the event, Grand Shopping Center partnered with renowned Spanish designer Lara Costafreda to debut the “Secret of Flower” exhibition in Northeast China. This cross-border art showcase brings a new vision of exhibition in Northeast China. This cross-border art showcase explores a new sense of urban beauty in harmony with nature. Featuring three themed installations—“Flower Station,” “Flower Terrace,” and “Flower Mirror”—the exhibition offers customers an immersive, refreshing, and romantic experience. Customers are invited to engage with these installations while enjoying exclusive benefits. The integration of art within the commercial space creates a vibrant and inspiring atmosphere, enriching customers’ aesthetic journey.

The event also highlighted Grand Shopping Center’s brand strength. On the day, 258 brands achieved single-day sales records across the three Northeastern provinces, while 211 brands set new benchmarks nationwide. Additionally, 35 brands surpassed RMB 1 million in single-day sales, and 83 reached new sales milestones. These impressive figures underscore the leading position of Grand Shopping Center’s Nangang branch both regionally and nationally.

Grand Shopping Center has also made impressive strides in digital marketing, effectively leveraging digital platforms to convert online traffic into tangible sales. On the day of the event, the Douyin live stream for the account “Nangang Branch of Grand Shopping Center” generated over RMB 600,000 in single-day sales GMV, capturing significant consumer attention and further elevating the brand’s popularity and influence. This innovative marketing approach successfully combined traditional retail with modern e-commerce, offering consumers a diverse and more convenient shopping experience.

Inspired by its vision to provide the best and most beautiful life and unique consumption experiences, Grand Shopping Center is dedicated to transforming its Nangang branch into a Harbin landmark—a hub that champions cultural creativity, delivers an unparalleled shopping experience, and represents the pinnacle of fashion appeal.

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