Recently, Shelby Experience Center had a soft opening in Goldenport Motor Park, Chaoyang District, Beijing City. This center is the first service center in China for automobile sales, modification and culture, and also the first Shelby experience center in China. In 2016, Grand Union Automobile Trade& Service Co., Ltd. (belonging to China Grand Enterprises) became an agent of Shelby, a high-end American automobile-modification brand. In 2017, Beijing Grand Union Automobile-Shelby Trade Co., Ltd. was incorporated to operate the brand Shelby China, responsible for the sales and modification of Shelby automobiles and also for the management of the Shelby club. This new company is also the official channel in China for the sales of Shelby modified automobiles, modification parts, and Lifestyle products.

The Shelby Experience Center in Goldenport Motor Park is the first standard service center that was established in China jointly by Grand Union Automobile (Tianjin) and Shelby American.

Shelby has attached great importance to its development strategy on the China market. It is introducing popular Shelby automobiles, modification parts and Lifestyle products to China and feels confident about its development prospect here. “We are very glad to cooperate with Grand Union Automobile to introduce Shelby to Chinese customers. We will look forward to seeing more and more Shelby cars here in China,” said Keith Belair, CEO and CFO of Shelby American.

The design and decoration of the building of the experience center follow the same standard of Shelby American’s latest global flagship stores. The center is a three-floor building with 1,200 square meters, among which 800 square meters is a brand new showroom in the modern style of Shelby. Besides, there is an area called Shelby Lifestyle where, apart from modification kits, customers can find authentic American articles of everyday use.

In this area, customers can experience an attitude towards life in addition to automobiles, clothing and other articles of everyday use. By presenting these distinctive and inspirational everyday products of Shelby, Grand Union Automobile-Shelby hopes that customers can experience the positive attitude towards life and diverse lifestyles of the United States.